our story
AND WHY WE ARE HERE
2010
Steps to cosmetics
The story of our family business begins in 2010. Ladislav Huda, a professional masseur and lecturer and now the current development and production manager, was not satisfied with the range of conventional massage oils he came into contact with daily as a masseur. He and his wife, Lenka, the current Managing Director and Business Manager, eventually decided to produce their own body oils that were non-irritating, sensitive to the work of massage therapists and to clients with the effects and scents of natural essences.
2012
Establishment of the company
This is how the company NATUREVITAL and its first brand DERMAPRO, designed primarily for professionals, was created. In a relatively short time it gained popularity among large spa facilities and massage academies. Gradually we expanded the brand portfolio for professionals to include natural products with anti-age care, peeling salts, body butters, mists, micellar waters and more.
Everything was created in collaboration with the second managing director and product manager, Lenka Hudová's son, Honza Hrkal. He puts a face to our brands, connects them into a functional whole and thinks about where to go next. One of the shifts came about 6 years later.
2018
Lube, anyone?
While buying lube at the drugstore, Honza thought he could do better. The plastic tube, the name all over the product, and the smudges in the evening. That's got to go! So slowly the idea for a line of lubricants was born, with a richer formula, nicer design and overall playfulness. Honza takes charge and NATULI is born. From the beginning he had an idea that it would not only be a lubricant for sex, but also for playing and letting go of barriers. And last but not least, a design accessory.
2019
Testing, testing, testing
The first samples of lubricants are now available and they are happily making their way to friends, family and anyone else willing to make long evenings more enjoyable. We helped lubricate Prague and its surroundings, Chrudim, Pardubice, Pilsen and Brno.
We gathered experience, improved and tuned. Sensual lube for women was liked by (not only) friends, Coconal cream replaced the evening snack across the Czech Republic, dozens of romantics were born with massage oil Ritual, warmed up with Primal lube and played with Animal. Sexy, playful stickers were handed out, which still adorn many a fridge today.
2020
Satisfaction
Friends of friends are calling to see if they can buy NATULI somewhere, they need more. And if we don't have any more sexy stickers, they're out! That was one of the signals that after two years we had finished the development and could start the final steps. Compositions testing, product registration, creating an e-shop and selecting the best quality glass, which after testing was won by Dutch glassmakers.
And what are we going to wrap it in? The boxes will be thrown away = unnecessary waste. We want something that people can continue to use and that will protect a fully packed suitcase. Fabric bags made of natural linen with waterproof protection are the way to go. After another six months of sewing, sampling, printing, the final step is complete. We are ready!
2023
Three great years & counting
Thousands of satisfied customers later, we think it was all worth it. People keep coming back for our lube and that's the best reassurance we have that we're doing it right.
We also opened our first showroom in Chrudim with a prosecco, snacks and a massage salon/academy. Stop by, check out everything we have to offer and have a glass of something sparkling to go with it.
Finally, thank you to everyone who bought our product and trusted us even though we were a new brand. We have a lot of new things coming up that we will gradually reveal to the world and we hope you will come along with us on this next journey.
why are we here
We enjoy inventing new and exciting ways to make people feel good. We want to throw away the taboo of using lube and toys. To show that playing, exploring new experiences and yourself is fun.
Lubricants are not just for anal sex, or for when you have vaginal dryness. They can serve as part of foreplay (Ritual massage lube), or even as a tasty snack for someone who is not a fan of oral sex (Coconal coconut lube). They will enrich every moment, making it even more orgasmic.
Lubricants are no longer just for discomfort or anal sex. A quality lube can make the experience more enjoyable, more intense, longer, or make you excited for something new.
NATULI
